Sportsbook marketing agency

A sportsbook marketing agency
that plans around kick-off.

Sportsbook acquisition is a timing problem. Intent spikes in the hours before a fixture and disappears after the final whistle. We run email, SMS and Google Ads for sportsbook operators against the calendar, so the offer lands when the bettor is deciding.

Pre-match acquisition, live in-play pushes, odds-boost windows and tournament sequences, billed on the first deposit.

Talk to us on TelegramRequest a traffic plan
600+
Sportsbook FTDs delivered
180
Peak event-day FTDs
2–3 days
To first SMS
Calendar
Driven planning
Event windows

Pre-match, in-play, post-match

Pre-match: the day before and the final hours

An email the evening before with the welcome offer and the headline market. An SMS ninety minutes before kick-off with a boosted price and a short tracked link. This is the window that produces most sportsbook first deposits and the one email alone is too slow for.

In-play: half-time and momentum

A single SMS at half-time or after a key moment, with an in-play market and a deadline. Short, native, and only to audiences that have opted in. In-play pushes are where our highest single-day FTD counts have come from.

Post-match: reactivation

Registered-never-deposited and lapsed bettors get a next-fixture offer within 24 hours, while the sport is still on their mind. Usually the cheapest deposit in the cycle.

Tournament sequences

For Champions League rounds, NFL playoffs, Grand Slams and IPL we build a sequence across the whole window rather than one-off sends, so the list is warmed into the final rather than burned on the opener.

Channels

Email for reach, SMS for timing, Search for intent

  • Email carries the welcome offer, the fixture preview and the full market list. Sent to opted-in sports audiences per GEO, timed to the day before and the morning of. Email in detail.
  • SMS carries one boosted market and a deadline, in the hours before and during the match. Native copy per market, carrier-grade routes, sender IDs where carriers allow them. SMS in detail.
  • Google Ads catches the bettor searching for the fixture, the odds or the brand. Search campaigns built per competition, bid up in the pre-match window, in markets where the operator is certified. PPC in detail.
Planning

A season calendar per GEO

Before the first send we build a calendar of the fixtures and competitions that matter in each of your markets: domestic leagues, European competitions, the US majors, tennis, cricket. Each gets a send plan, a creative angle and a budget weighting. Email and SMS volume follows the calendar; Google Ads bids follow it too. The calendar is reviewed monthly against FTD data so budget moves to the competitions that deposit.

Offers that convert for sportsbook

  • Welcome bonus or risk-free first bet for cold acquisition.
  • Odds boosts and bet-builder specials for pre-match SMS.
  • In-play boosts with a deadline for half-time pushes.
  • Next-fixture free bets for post-match reactivation.
Compliance

Send hours, consent, certification

Sportsbook marketing runs into the same three layers as casino: licence advertising rules, consent and messaging law, and platform policy. Event timing adds one more: send-hour restrictions in some GEOs that can fall exactly in a pre-match window. We plan around them rather than through them. Opt-in audiences only, responsible-gambling text where mandated, no marketing to self-excluded players, Google certification per market before any spend.

How we start

Live before the next big fixture

  1. Discovery call: your markets, your LTV by GEO, the competitions you care about.
  2. Traffic plan within 48 hours, including the season calendar and projected FTDs per window.
  3. Tech setup in 3 to 5 days: postback tested end to end, creative approved per market.
  4. SMS live first, email alongside, Google Ads as certification allows. Daily reporting on FTDs and CPA per GEO.

How we work across both verticals, or see the casino side.

FAQ

Sportsbook questions
operators ask us.

Can't find what you're looking for? Ping us on Telegram — we reply in hours, often minutes.

Timing. Casino demand is roughly flat through the week; sportsbook demand spikes around fixtures and collapses between them. Acquisition has to be planned against the calendar, with the heaviest sends in the hours before kick-off and in-play pushes during the match. SMS earns its place here in a way it rarely does for casino.

Whatever your markets bet on. In practice that has meant Champions League rounds, NFL weekends, NBA, ATP and Grand Slam tennis, and IPL for operators with Indian traffic. We build a season calendar per GEO and plan email and SMS windows around it.

In markets where Google permits sports betting advertising and the operator holds a local licence plus Google's gambling certification, yes. Search around fixtures and odds terms converts strongly. We check eligibility per GEO before building anything.

Both, in different windows. Welcome bonuses carry cold acquisition; odds boosts and bet-builder offers carry the pre-match push and the in-play reactivation. The best-performing sequences we run use the welcome offer in email the day before and a boosted market in SMS before kick-off.

SMS in two to three business days, email in three to five, provided contracts and postback are done. If a major event is less than a week away we will tell you honestly whether it is worth starting on it or planning for the next one.

CPA per first-time depositor, revshare or hybrid for email and SMS. Media spend plus a management fee for Google Ads, in accounts you own.
Related

Other ways we move deposits

Casino marketing agency

First-deposit acquisition, reactivation and VIP flows for casino.

Read more
iGaming SMS marketing

Bonus drops, match-day pushes and event windows, opt-in only.

Read more
iGaming PPC agency

Compliant Google Ads for casino and sportsbook, optimised to FTDs.

Read more
Let's talk

Ready to
pull the trigger?

Tell us the vertical, the GEO and the volume you want. We'll come back within 24 hours with a custom traffic plan — no decks, no fluff.

Message @alex_roscahello@triggermedia.io