iGaming marketing agency

An iGaming marketing agency
that gets paid on deposits.

Trigger Media is a performance marketing agency for online casino and sportsbook brands. We run three channels, email, SMS and Google Ads, with one job: turn them into first-time depositors you can see in your own CRM.

No retainers, no brand decks, no vanity metrics. You pay per depositor, or on revshare, or a mix of both.

Talk to us on TelegramRequest a traffic plan
3K+
FTDs delivered
25+
GEOs with live sending
5.2x
Avg. partner ROAS
3–5 days
To first send
What we do

Three channels, one metric

Most iGaming marketing agencies sell a menu: SEO, social, PR, influencers, affiliate management, content, design. We sell three things, because three things are what reliably produce deposits for casino and sportsbook operators at a cost that makes sense against player lifetime value.

Email marketing

Acquisition email to opted-in audiences across 25+ GEOs. We plan, design, send and optimise, with creative tested across hundreds of variants a week and sends timed to each market. Email is the channel that scales furthest for iGaming, and the one that most agencies can't run properly because deliverability for gambling offers is its own discipline. More on our iGaming email marketing.

SMS marketing

Short-form SMS for the moments email is too slow: bonus expiries, match-day windows, big-event surges. Opt-in only, native creative per market, scheduled against the sports calendar. More on our iGaming SMS marketing.

Google Ads

Search, Performance Max and YouTube, managed by senior PPC operators who know the gambling policy lines in every Tier 1 GEO. Server-side conversion tracking, daily creative rotation, optimised to FTDs and ROAS rather than clicks. More on our iGaming PPC agency service.

The one metric: first-time depositors, tracked through your postback, reported daily. Opens, clicks and registrations are diagnostics, not results.
Who it's for

Casino and sportsbook. Nothing else.

We work with online casino and sportsbook operators and with the affiliate programs that represent them. Crypto-native brands, fiat-licensed operators, hybrid books. We don't run nutra, sweepstakes, forex or crypto signals, and we don't plan to. Staying narrow is what keeps the creative library, the lists and the compliance instincts sharp.

Casino operators

First-deposit acquisition across slots, live casino and crash games. VIP and high-roller flows for brands that want fewer, bigger depositors. Reactivation of dormant databases where the operator supplies the list. See the casino vertical.

Sportsbook operators

Pre-match acquisition and live in-play pushes, timed to the calendar: Champions League, NFL, NBA, ATP, IPL. Event windows are where SMS earns its place and where CPAs open up. See the sportsbook vertical.

Affiliate programs and networks

If you manage acquisition for several brands we can run the same channels against a portfolio of offers and report per brand. The economics are the same: CPA, revshare or hybrid.

How we work

From first call to first deposit in about a week

  1. Discovery call, 30 minutes. Your LTV, your target GEOs, your volume goals, your current CPA ceiling. No deck.
  2. Traffic plan within 48 hours. Which channels, which GEOs, projected FTD volume and CPA ranges per channel. You see the plan before you sign anything.
  3. Tech setup, 3 to 5 days. Postbacks, tracking links, creative approval, landing pages if needed. We test the postback end-to-end before a single send goes out.
  4. Live, then daily optimisation. Email and SMS go live first; Google Ads ramps over the following one to two weeks. You get daily reporting on FTDs and spend, pulled from your own numbers, not ours.

After the first month we sit down with the data and decide together whether to scale, rebalance channels or move from CPA to revshare.

Pricing

CPA, revshare or hybrid

ModelHow it worksBest for
CPAA fixed fee per qualified first-time depositor, with a minimum deposit and a baseline you define.New partners, trials, operators who want a predictable acquisition cost.
RevshareA percentage of net gaming revenue from the players we deliver, for the life of the player.Operators with strong retention who want us invested in player quality.
HybridA lower CPA plus a smaller revshare.The usual end state once both sides have seen the numbers.

Google Ads is the exception: media spend is yours and runs in accounts you own, and we charge for management. Everything else is performance-only.

GEOs

Tier 1 focus, Tier 2 on demand

Tier 1: United States, United Kingdom, Canada, Australia, Germany, France, Italy, Spain, Netherlands, Sweden, Norway, Switzerland, Japan.

Tier 2: Brazil, Mexico, Argentina, Poland, Romania, Portugal, Hungary, Czech Republic, Turkey, South Africa, India, Thailand, Philippines.

Coverage differs by channel. Email and SMS reach all of the above. Google Ads for gambling is only available in markets where Google permits it and where the operator holds the relevant licence or certification, which we check per GEO before anything is spent.

Why Trigger

Built by operators, not account managers

We started Trigger Media in January 2026 to bring veteran iGaming media buying to a focused roster of casino and sportsbook operators. The team isn't new to this; Trigger is where we concentrate that experience on a small list of partners we know we can grow.

  • Performance economics. We earn when you get depositors. That aligns the incentives better than any SLA.
  • Owned infrastructure. Our own sending infrastructure for email and SMS, which is why we can be live in days and why deliverability holds.
  • Compliance before spend. Opt-in lists only, audit trails where a GEO requires them, Google policy checked per market. We flag risks before we start, not after an account suspension.
  • Small roster. A limited number of partners per vertical so that nobody is competing against our other clients for the same list or the same auction.

More about the team or what current partners say.

FAQ

Questions operators
ask us first.

Can't find what you're looking for? Ping us on Telegram — we reply in hours, often minutes.

It acquires players for online casino and sportsbook brands and gets paid on results. At Trigger Media that means running email, SMS and Google Ads campaigns that end in a first-time deposit, tracked through your postback, and billed on CPA, revshare or a hybrid of the two. We don't do branding, social media management or PR. We move deposits.

An affiliate usually owns a website or a list and sends you whatever traffic it has. We operate three channels on your behalf, with your offer, your GEOs and your creative, and we report at campaign level so you can see what each channel is doing. You get the economics of an affiliate deal with the control of an agency.

Tier 1 is the focus: US, UK, Canada, Australia, Germany and the rest of Western Europe. Tier 2 runs on demand across LATAM, Eastern Europe and parts of APAC. Across email and SMS we have active coverage in 25+ GEOs. If a market is on our map we can be live in under a week.

CPA per first-time depositor, revshare, or hybrid. New partners usually start on a short CPA trial so the numbers do the talking. Once player quality is proven on your side we move to revshare or hybrid for the long run. There are no retainers and no media-management fees on email and SMS.

Email and SMS: three to five business days after contracts are signed and postbacks are wired. Google Ads: seven to fourteen days depending on whether we're standing up new accounts or running through existing structures.

Yes. Crypto-native operators, fiat-licensed brands and hybrid books. The channels are the same; the creative, the GEO mix and the compliance checks change. Crypto brands tend to lean on email and SMS, licensed brands can add Google Ads in the markets where it's allowed.

An offer we can run, a tracking link or postback, your target GEOs and your CPA or LTV ceiling. From there we come back within 48 hours with a traffic plan: channels, GEOs, projected volume and CPA ranges.

Yes. Once we've agreed there's a fit we'll connect you with an operator in your vertical. It's the fastest way to cut through the pitch.
Related

Other ways we move deposits

iGaming email marketing

Acquisition email across 25+ GEOs, deposits as the only metric.

Read more
iGaming SMS marketing

Bonus drops, match-day pushes and event windows, opt-in only.

Read more
iGaming PPC agency

Compliant Google Ads for casino and sportsbook, optimised to FTDs.

Read more
Let's talk

Ready to
pull the trigger?

Tell us the vertical, the GEO and the volume you want. We'll come back within 24 hours with a custom traffic plan — no decks, no fluff.

Message @alex_roscahello@triggermedia.io