Casino marketing agency

A casino marketing agency
that is measured in first deposits.

Online casino is where we have delivered most of our depositors. Crypto-native operators, fiat-licensed brands and hybrid books, acquired through email, SMS and Google Ads, with the first deposit as the only metric we bill on.

No retainers, no brand decks. If the campaign doesn't deposit, you don't pay.

Talk to us on TelegramRequest a traffic plan
2.4K+
Casino FTDs delivered
8+
Active casino GEOs
3
Active casino operators
3–5 days
To first send
What we run for casino

Acquisition, reactivation, VIP

First-deposit acquisition

New players, your welcome offer, your target GEOs. Email to opted-in audiences is the volume channel; SMS carries time-boxed bonuses and free-spin drops; Google Search catches brand, bonus and payment-method intent in the markets where you are certified. Billed per first-time depositor or on revshare.

Reactivation of your own database

Registered-never-deposited and dormant depositors, segmented by last deposit and game preference, with a redeposit offer and a deadline. Usually the lowest-cost deposit a casino can buy, and the one most operators under-invest in.

VIP and high-roller acquisition

Smaller sends, bigger offers, personal tone, to segments with proven high deposit values. Fewer FTDs, much higher average first deposit, run as its own campaign with its own CPA.

Game launches and promotions

A new slot, a live-casino table, a crash game: short email and SMS windows timed to the launch, with creative built around the game rather than the generic welcome bonus.

Crypto and fiat

Same channels, different playbook

Crypto-native casinoFiat-licensed casino
Core channelsEmail and SMSEmail, SMS and Google Ads where certified
Creative angleInstant withdrawals, no KYC friction, provably fair, rakebackLicence trust, local payment methods, welcome bonus
GEO approachBroad Tier 1 and Tier 2 where the brand accepts playersLicensed markets only, one offer per market
Compliance focusOpt-in provenance, send hours, responsible-gambling textAll of the above plus licence advertising rules and platform certification

Hybrid operators get both playbooks, split by market. We work out the split in the traffic plan.

Player quality

Deposits that hold against your LTV

Volume is easy to buy and easy to regret. What we optimise for is the first deposit that becomes a second one. In practice:

  • A baseline you define. Minimum first deposit, and where you want it minimum wagering, written into the CPA definition before launch.
  • Segment-level optimisation. Audiences, creatives and send windows that produce redepositing players get the volume; the ones that produce one-and-done deposits get cut.
  • Cohort reviews. After the first month we sit down with your 30-day deposit data per channel and GEO and rebalance.
  • Revshare on the table. We are happy to move to revshare or hybrid once quality is proven, which means we carry the quality risk with you.
GEOs

Where we acquire casino players

Active casino sending today in 8+ GEOs, with coverage across Tier 1 (US, UK, Canada, Australia, Germany, France, Italy, Spain, Netherlands, the Nordics, Switzerland, Japan) and Tier 2 (Brazil, Mexico, Argentina, Poland, Romania, Portugal, Hungary, Czech Republic, Turkey, South Africa, India, Thailand, Philippines) for email and SMS. Google Ads runs only in markets where Google permits casino advertising and the operator holds the relevant certification.

New markets are opened one at a time with a small test send so player quality is proven before scale.

How we start

From first call to first deposit in about a week

  1. Discovery call: your LTV by GEO, your target markets, your CPA ceiling. 30 minutes.
  2. Traffic plan within 48 hours: channels, GEOs, projected FTD volume and CPA ranges.
  3. Tech setup in 3 to 5 days: postback tested end to end, creative approved, landing pages where needed.
  4. Live. Email and SMS first; Google Ads ramps over the following one to two weeks. Daily reporting from your own numbers.

How we work across both verticals, or read the casino marketing strategies guide.

FAQ

Casino questions
operators ask us.

Can't find what you're looking for? Ping us on Telegram — we reply in hours, often minutes.

It can actually run the channels. Mainstream email platforms refuse gambling, Google restricts it by country and certification, carriers police SMS for the category. A casino marketing agency has the infrastructure, the certifications and the compliance habits to operate inside those limits, and it prices on deposits because that is the only number that matters to an operator.

Yes. Crypto-native operators, fiat-licensed brands and hybrids. The channels are the same; creative, GEO mix and compliance checks change. Crypto brands tend to lean on email and SMS, licensed brands can add Google Ads in markets where it is permitted.

It depends on the GEO, the offer and your minimum deposit. Rather than quote a number that may not fit your economics, we build the CPA ceiling from your own 90-day net gaming revenue per FTD and give you projected volume at that price per GEO in the traffic plan, before you commit.

Yes, and it is usually the cheapest deposit an operator can buy. You supply the list segmented by last deposit date; we supply creative, sending and sequencing on email and SMS, with a redeposit offer and a deadline.

Email and SMS in three to five business days after contracts and postback. Google Ads in seven to fourteen days, longer if certification is still pending in a market.

CPA per first-time depositor, revshare or hybrid for email and SMS. Media spend plus a management fee for Google Ads, in accounts you own.
Related

Other ways we move deposits

Sportsbook marketing agency

Pre-match and in-play acquisition timed to the sports calendar.

Read more
iGaming email marketing

Acquisition email across 25+ GEOs, deposits as the only metric.

Read more
iGaming PPC agency

Compliant Google Ads for casino and sportsbook, optimised to FTDs.

Read more
Let's talk

Ready to
pull the trigger?

Tell us the vertical, the GEO and the volume you want. We'll come back within 24 hours with a custom traffic plan — no decks, no fluff.

Message @alex_roscahello@triggermedia.io